About Project
For SmokyMountains.com, Branding Hosts spearheaded a comprehensive social media strategy focused on Facebook and Instagram. Through our tailored approach, we significantly boosted their social media presence, fostering a vibrant online community and driving more traffic to their website.
Our Role
466%
Follower Growth
In just a few months, we achieved a remarkable results, a staggering increase in follower growth on Facebook & Instagram.
127%
Engagement Increased
With our strategic approach, we boosted engagement on SmokyMountains’ Facebook & Instagram.
6X
ROAS Generated
Through our Advertising Campaign efforts, we achieved an outstanding 6X increase in ROAS.
Client Overview:
SmokyMountains.com is a premier destination guide offering travelers valuable information and resources for exploring the Smoky Mountains region.
Challenges:
SmokyMountains.com sought to enhance their social media presence, engage a broader audience, and attract more visitors to their website. They needed a comprehensive strategy to create engaging content, boost follower growth, generate leads, and effectively manage their online community.
Our Approach:
We began with an in-depth analysis of SmokyMountains.com’s existing social media performance and the competitive landscape. We developed a content strategy tailored to highlight the beauty and attractions of the Smoky Mountains, focusing on visually stunning posts, captivating videos, and informative stories.
Implementation:
We executed a consistent posting schedule on both Facebook and Instagram, utilizing features like Stories, Reels, and carousel posts to engage the audience. Our team also initiated targeted campaigns to grow the follower base, using demographic insights to reach users most likely to be interested in the Smoky Mountains. We placed a strong emphasis on community management, actively engaging with followers, responding to comments, and fostering conversations around the travel experiences highlighted in our content.
Results:
Our efforts led to a significant increase in engagement on both platforms, with likes, comments, and shares rising substantially. The follower base on Facebook and Instagram grew impressively, expanding SmokyMountains.com’s reach to a broader audience. Our lead generation campaigns successfully converted social media interest into website visits, resulting in a marked increase in traffic and inquiries about the Smoky Mountains.
